Internet Marketing Metrics

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Description

They say that ‘that which is measured, grows’. That is to say that the simple act of measuring some metric or other can be enough to help that metric improve. This is true for weight loss, where simply weighing yourself regularly can help the pounds fall off and of course it is true of digital marketing.

If you are not measuring the progress of your website or the growth, then there is no way for you to apply the scientific method to ensure that it continues on an upward trajectory. Without measuring, you have no way of knowing what’s working and what isn’t and you are essentially flying blind!

But measuring the success of a website is something that requires a certain science in itself. What precisely should you be measuring? What are the most important metrics? And how do these numbers work together to provide a detailed understanding of your traffic and your success? This guide will attempt to answer all those questions and more by focussing on the 8 most important metrics you need to be tracking!

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About Matteo Romano

Hi, my name is Matteo Romano, professional Marketing Consultant from Italy, based in Spain and collaborating with international customers. 

What I love doing in my life is to share my passion for business, innovation, and technology with entrepreneurs and startuppers who want to change their customers’ lives with their unique value proposition. 

Born and raised in Italy, after my bachelor at Bocconi University in Milan, I have moved to Madrid for a master degree at EAE Business School. Since then, I have worked in the sectors of retail, events and fashion, tourism, cultivating my passion for BrandingDigital MarketingWebsite developmentSocial Medias and Sales.

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