Department Store sellers stock EVERYTHING. Like a traditional high street department store their website is packed with all kinds of different products, but even more products than the traditional department stores could ever possibly stock. So John Lewis is less of an online department store than Tesco, Amazon or Next. The aim of firms at […]
The first thing we need to do is to understand what the difference is between a feature and a benefit. One of the biggest mistakes that people make is that they assume features and benefits are the same thing, when that’s not actually the case. We’ll discuss the differences in detail later, but for now, […]
How can we know it? All we need to do is to compare the effectiveness of e-mailing to external base, which comes from 0,01% to 1,5%, to the effectiveness of e-mailing current clients, which amounts to 5-6% (Doubleclick, 2009). The effectiveness of inside e-maling has been in fact always very high.
Usability deals with ergonomics of interactive tools and applications. In the Internet, the term usability is usually used in reference to ergonomics of e-commerce web sites and user applications. In their case, usability’s focus is on: intuitive navigation, making it easier for a user to browse the site in search for the information, and easy-to-grasp […]
We have come a long way from the first attempts at e-commerce in the early 1990’s, when the web was in its infancy. In fact, many of the e-commerce sites which can be built in a matter of hours now are far more advanced than sites that took months to build just a few years […]
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Ecommerce websites have redefined shopping in a big way. Now it gives customers the benefit of buying almost anything from the comfort of your home. Considering the sudden boom for eCommerce most entrepreneurs have an online representation for their business.
Okay so you got past our little introduction. That’s good. Now we’re going to get onto the good stuff… well actually we’ll have to go through some of the not so exciting stuff first but stick around because on the horizon, there are serious gems to be had.
There are broadly seven USPs that work well. The first three are the most powerful (the hardest for your competition to copy): Customer Service – this aligns closely with Delivery and Returns, but is much more than getting the parcel out correctly. It’s about all the ways you communicate with a customer.
When you use sites like Amazon and eBay to market your website and you don’t have your own website. As with the Bricks and Clicks eCommerce businesses, we’ve divided this sector in two. PiggyBacking is the use of someone else’s infrastructure to get your products to market. That infrastructure usually includes:
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