This article is for those people who are currently doing email marketing but are struggling in writing at least one email per day. In this article, I’ll give you a step-by-step guide on how you can make this endeavor a lot easier and a lot manageable so read on!
- First, I would suggest that you think of topics that you can write for the next couple of weeks. This is to ensure that you will not run out of ideas too soon. Get great topic ideas by going to forums, blogs, and by doing keyword research. Focus on those topics that are extremely interesting to your target audience and those that are closely related to the business that you’re running. Ensure that you target all the angles of your chosen topic so you’ll be able to write more emails. For example, if you’re writing about article marketing, you can write emails on these topics: tips on how to get started, tips on how to succeed, choosing the topics, making the content coherent, getting readers to act, etc.
- Keep your emails specific and short. You don’t need to give your readers everything they need to know in one email. If you do, they will not have a reason to watch out for your next emails, right? Focus on specific topics (just like the ones I listed on step 1) and offer just enough information but leave your recipients wanting for more.
- Write first thing in the morning. If you’ve got a lot of things going on, I suggest that you put this task on top of your priority list. Write your emails first thing in the morning when you have a very well rested body and fresh mind and spirit. These will actually help you create amazing, high quality email.
- Before you start writing, check forums and blogs related to your niche to know the hottest issues being discussed by both the industry leaders and your potential clients. You would want to discuss something that can easily capture the attention of these people. Send your emails right away if you’re talking about time-sensitive information.
- Create an outline. Creating an outline will help you make the whole task a lot easier. This will help you ensure that your content will sound organize and that you’ll be able to cover all the information you need to discuss.
- Impress your recipients. Just like when you’re writing articles, blog posts, or Squidoo lenses, ensure that your main goal is to educate and help your readers. Unless you’ve already built strong relationship with these people, avoid sending them emails containing blatant ads or sales pitches. Instead, focus on addressing their learning needs. Provide answers to their questions, offer them with expert tips that they’ll be able to make use of, and offer them how-to guides. As I said a while ago, do not give these people every piece of information that they’re looking for. Leave them wanting for more and direct them to either your website or your blog.