How can we know it? All we need to do is to compare the effectiveness of e-mailing to external base, which comes from 0,01% to 1,5%, to the effectiveness of e-mailing current clients, which amounts to 5-6% (Doubleclick, 2009). The effectiveness of inside e-maling has been in fact always very high.
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What sort of email do you prefer to read? An email from a friend or a corporate newsletter? Thought...
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