The rising of competition in search engine marketing has caused the big search engines to change the way that they handle their search engine optimization practices. In the past, SEO was a less advanced tool that calculated only algorithms and repetition patterns of certain words. Today, it has changed considerably. These changes have caused you and your competition to change the way that you market. In so doing the level of competition has increased and forced you to put your best foot forward. What do you do about keeping pace with the changes? You must start with understanding what your competition is doing.
For starters, most people, who understand the web and really want to enjoy long term success, now focus less on keywords and more on quality. That’s not to say that keywords aren’t still important. They very much are. But without quality backlinks to prove your site’s worth in its respected industry, they will do you very little good. Search engines are a great source for growing organic traffic, but only if you know how to use them correctly. Using them correctly involves two primary factors: frequency and usability. In other words, you need to give your audience something they can actually use with regularity. Audience support is the number one motivating factor for the success of a website today. Without a community of readers, you will only enjoy limited success at best. At worst, you’ll get blacklisted or fail into obscurity.
So what should you be doing to set yourself apart from the other sites like yours that are out there? You should start by tapping into your own creativity and expertise. If you are passionate about a topic, then you can bring something new and original to it that will take hold over time. If you are not passionate about a topic, then you should probably not be managing a website on it. That’s not to say you can’t own a site you’re not passionate about. Just make sure that the individuals in charge of the creative and content decisions ARE passionate, and it can still be a success.
And try not to forget about frequency in all of this. One post every week or two will not cut it. At best, your success will be unsure and very slow going. You need to give readers something worthwhile they can learn about or gain help with every day. Your audience is at the heart of all your efforts-or should be-and without them the best search engine marketing in the world will not be able to sustain you. Using SEO wisely, placing targeted ads on similar sites, and building a sense of community will ensure that you’re around for a long time to come.