Many an affiliate marketer may have come across banner ad networks one way or another. Also referred to as contextual marketing, it proves to be a form of targeted marketing for ads appearing on websites or any other form of media.
The ads are chosen and served by automated systems that would go on to enable tracking, targeting as well as report impressions or clicks where they would provide advertisers with targeted ad placements. At the end of the day, this would ensure higher conversion and click through rates.
Affiliate marketers may want to consider using banner ad networks as an additional source of income. The really good thing about doing so is that you are presented with far more options in terms of being creative than ever before.
Instead of spending a lot of time marketing to specific clients, joining networks like these would ensure a steady income stream for many an affiliate marketer. How much you can expect to earn would depend on several factors like how many ads displayed are relevant to the product or service offered.
Good ad agencies will provide a mixture of CPM (Cost per thousand impressions) and CPC (Cost per Click) ads. The latter will pay once a visitor clicks through on a banner ad to land on the advertiser’s site. On the other hand, CPM would pay a set rate per thousand impressions.
Affiliate marketers should aim for a network that pays an average $1 to $4 CPM and at least $0.15 to $0.20 cents CPC.
Another option would be CPA (Cost per Acquisition). However, it has a lower conversion ratio than the other two. Besides being paid once a visitor clicks through and purchases the advertiser’s product or service, an affiliate marketer will also benefit by being paid a percentage in the region of 5 percent for referring other affiliates or advertisers to prominent banner ad networks.
The important thing to remember is to ensure you fully understand the terms and conditions before joining. This way you will have a better picture of what you are allowed to do and what not. It would be sad to get your account terminated should you break the rules.
Ensure you deal with banner ad networks who pay promptly. The good ones would pay out 15 to 30 days after month end. Look out for banner agencies who will allow you to practice your own style as an affiliate marketer.