The most important thing to appreciate with “the Internet” is that – in the end – it’s people who are looking at things.
These people are not cattle, sheep or lemmings. They have aspirations, ideas and experiences of their own. They’re using the Internet to connect with people of exceptional quality or experience. This is the true value of “online”.
The problem that people have is when it comes to trying to consider how to “make money” from this, you will end up falling into the trap of hyperbole and hearsay; using any sort of “trick” to milk as much money from people as possible.
Whilst there’s nothing wrong with hyping things up, the truth is that people buy quality.
The higher quality your products, services or ideas, the more people want to engage with them. This means that if you’re looking at trying to become an online vendor, you have to consider *what* you’re actually offering – and how it will work.