How To Write Amazon Product Listing Descriptions
The most important thing to ensure with a product’s title is that it’s as descriptive as possible.
Obviously – some products (such as books) don’t need overly descriptive titles. However, the majority of categories do require the most descriptive title possible.
Consider the following examples:
- AYL Silicon Cooking Gloves – Heat Resistant Oven Mitt For Grilling, BBQ, Kitchen – Safe Handling of Pots and Pans – Cooking & Baking Non-Slip Potholders – Internal Protective Cotton Layer
- AYL Silicon Cooking Gloves (Green) – Heat Resistant Oven Mitt + Internal Cotton Layer
It’s proven that the top title converts higher.
The reason for this is actually very simple – people trust the more descriptive nature of it.
In a wash of 100’s of similar products, people want quality, value and assurity that the company behind the product is actually going to be legitimate. Having a descriptive, inclusive title as the top one is one of the best ways to do it.