How To Write Amazon Product Listing Descriptions

by in Digital marketing, E-commerce, Uncategorized

Title

Title

The most important thing to ensure with a product’s title is that it’s as descriptive as possible.

Obviously – some products (such as books) don’t need overly descriptive titles. However, the majority of categories do require the most descriptive title possible.

Consider the following examples:

  • AYL Silicon Cooking Gloves – Heat Resistant Oven Mitt For Grilling, BBQ, Kitchen – Safe Handling of Pots and Pans – Cooking & Baking Non-Slip Potholders – Internal Protective Cotton Layer
  • AYL Silicon Cooking Gloves (Green) – Heat Resistant Oven Mitt + Internal Cotton Layer

It’s proven that the top title converts higher.

The reason for this is actually very simple – people trust the more descriptive nature of it.

In a wash of 100’s of similar products, people want quality, value and assurity that the company behind the product is actually going to be legitimate. Having a descriptive, inclusive title as the top one is one of the best ways to do it.

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