Top 10 Digital Marketing Trends 2020
If you want to grow your business, it’s very important to understand and study the Top 10 Digital Marketing Trends 2020. These will give you a good idea of what you need to do in order to grow your business and expand it naturally. With that in mind, here you have a quick list of options that will help you understand the digital marketing trends for 2020, while also giving you idea on how to surpass the competitors with their help.
1. Gen Z marketing
Now Gen Z is close to turning 18, they even get some jobs themselves, so you need to use one of the Top 10 Digital Marketing Trends 2020 to figure out how to talk with them. Normally Gen Z customers will focus on content that has a sense of humor, they like diversity, they focus on privacy and also like being authentic. These are the ideas you need to focus on if you really want to address this group of customers, and it will work rather well all the time.
Posting YouTube content and more particularly vlogging is one of the Top 10 Digital Marketing Trends 2020. Why is that? People love video content, and they immerse in it very quickly. They watch a lot of videos online to begin with, and they like personal content in particular. That’s what a vlog is in the first place. Ideally you want to create meaningful, powerful and immersive content that’s fun and different, and it will be a really good pick if you do it right. Make the content personal and exciting, then people will certainly watch it.
3. Featured snippet optimization
Featured snippets show the most important parts of your content. As a result, you want to make sure that you have a featured snippet in your content. Optimize it the best way that you can and use clear, easy to read content. Study the competitors to see the type of featured snipped they have right now, and it will offer a good insight into what results you can receive. Plus, you can adapt those ideas and customize them to create your own.
4. Shoppable posts
Why is this one of the Top 10 Digital Marketing Trends 2020? A lot of people like products on social media, and they are willing to pay good money for those items. Ideally you want to offer a quick, simple and very convenient way to showcase products that really work for you and which are a pleasure to check out. All you have to do is to give them a try for yourself and it can lead to an amazing experience. You’re selling products to people, and the return on investment can be really good.
5. Direct messaging
This is becoming one of the major Top 10 Digital Marketing Trends 2020 for a reason. People like the idea of connecting with a brand before they buy something. This helps remove concerns and it can lead to a very good experience. The quality is impressive and the results themselves will be second to none because of it. Of course that challenges can arise, but if you tackle this correctly nothing will stand in your way. Just use that to your own advantage and you will not have to worry about anything.
6. Micro influencers
Sure, major influencers tend to get the large brand deals. But micro influencers are just as important. The idea is to help brands expand and evolve, and in this case these influencers can help. They tend to have a better engagement rate and people trust them. You just need to find a good micro influencer for your niche. Once you do that, the chances of generating more sales will be accelerated, and it can lead to quite the difference in sales.
7. Programmatic advertising
You still need to tackle things like customer targeting, tracking performance and placing ads in the right place. Thankfully, this can be replaced by software or even AI. It makes a lot of sense to use such a system and the return on investment that you are getting is very interesting. Automating the sales process is one of the main Top 10 Digital Marketing Trends 2020 and it does work seamlessly right now.
8. Niche/alternative social channels
Just because you use Facebook and Twitter that doesn’t mean you need to stick solely to them. There are hundreds of social sites out there, and your audience is spread on all of it. That’s why you need to focus on niche or alternative social media sites. They can help you find and connect with your customer base, and you will be able to generate more sales properly without that much of a hassle.
9. Interactive, high quality emails
Yes, emails still remain one of the most important mediums through which you connect with your customers. That means you need to make these as appealing as possible. The ROI of email marketing is 3200% for 2019, so it’s easy to see that it can deliver amazing results. Even if the numbers are slowing at times, there’s no denying that this still is one of the top benefits you can obtain and it will work really well.
10. Sentiment analysis
You need to study how your audience feels right now and based on that you can create emotional content to address their mood. It helps a lot, and this process of social listening allows you to analyze the reaction to a product or service. Online reviews can be very different and you really need to see how your audience feels regarding a product or offer so you can make it better.
It’s safe to say that these Top 10 Digital Marketing Trends 2020 will give you a good insight into how to understand and address customer requirements. Once you do that, you will find the process to be more convenient and interesting, and the payoff can be staggering. Use these tips and you will have no problem generating more leads and customers through digital marketing in 2020!