There are a few hurdles to hop over before you get successful click-through ratios from banner advertising. This article has provided 4 tips and techniques which it applied should be able to increase your banner click-through rate substantially.
Host your banners on high traffic sites. Think of it as choosing a place to put your shop front. Depending on the niche you are in, the high street or a shopping centre would be most ideal for locating your shop. In the same way, placing your banners on high traffic sites will ensure more people see them, and ultimately increase the chances of a click-through.
First off, ensure you use proper copy. Considering that you don’t have much space in a banner, each word you use is critically important. Use words like Free, Win, and Money, to get people’s attention.
Make sure your banners attract attention. If your banner is generic, looking just like any other banner, chances are nobody will recognize it. You need to make your banner stand out well enough to grab the attention of your audience.
This can be achieved by using quality graphics. Use graphics that instantly attract your prospect’s attention. Graphics like fifty or hundred dollar bills, coins, stop signs, and error messages all attract people’s attention.
Depending on your target market, you can attract different prospects with different graphics. If you’re targeting men, use photos of sexy women, cars, aircraft, motorcycles, or sports photos.
Women are attracted to sexy, muscular men, cosmetics, beauty products, and romance.
Now that you’ve got your prospect’s attention, you have to make them so excited about what your banner is offering that they just can’t help themselves, they have to click. One way to increase the chances of getting the banner clicked is by using animated banners. A simple way to get people to click on a banner is to challenge them to click on a moving object. As soon as they click on the banner, even if they miss the moving object completely, they are whisked to your site.
Every banner you create should have your URL (website address) clearly displayed on the banner. If for some reason, the banner doesn’t work, your prospect still has a way to find you. It’s not often someone will take the time to copy a URL of a banner and enter it into their browser, but there’s no point in losing a sale because you didn’t do it.
And remember size matters; odd sizes and shapes get more click through than the regular 480 X 60. If you can use vertical banners instead of horizontal, you’ll see an increase in your click-through ratios.
With these tips and techniques, you should be able to increase your banner click-through substantially. It goes without saying that will need a way to harness all the traffic you get from your banner advertising, capturing the leads to market to at a later date.